Steffi Buchli Appointed to Transform 'Bild' and 'Sport Bild' Newsrooms
Steffi Buchli has taken charge of transforming the newsrooms of 'Bild' and 'Sport Bild' in Berlin. While not assuming the chefredakteursposition, she works under Marion Horn, the chair of Bild's chefredaktionen. Buchli's appointment is seen as a boost for 'Bild', given her extensive sports journalism background.
Buchli, known for her sports journalism, was directly approached by the 'Bild' editor-in-chief for the Berlin position. She previously served as the sports editor-in-chief of the 'Blick' group and program chief at MySportsCH. Marion Horn welcomed Buchli to Springer, highlighting the need for speed, excellence, and video in journalism. Buchli aims to make newsrooms 'future-proof' and will focus on AI use and videos at 'Bild' and 'Sport Bild'. Horn described Buchli as an expert in boulevard, sports, moving images, and transformation. Buchli announced her switch to Springer on LinkedIn, marking a significant move in her career.
Steffi Buchli's appointment signals a new era for 'Bild' and 'Sport Bild'. With her expertise in sports journalism and transformation, she is expected to drive innovation and excellence in the newsrooms. Her focus on AI and videos aligns with the evolving needs of modern journalism.
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