Street gaming platform, Rise & Hustle, rolls out in Nigeria, allowing users to earn real-world benefits by tapping into the game.
Rise & Hustle, a groundbreaking tap-to-earn gaming operator, made its debut in the Nigerian market on Friday 25th July 2025 [1][2][3]. The company, co-founded by Anthony Broadhurst and Josh Jones, has ambitious expansion plans that extend beyond Nigeria, targeting Kenya and Ghana with launches scheduled for completion by the end of 2025 [2][3].
Rise & Hustle's mission is to revolutionise the gaming industry by transforming everyday entertainment into real-world rewards, building a cultural movement around mobile gaming [1][2][3][5]. The company achieves this by allowing players to redeem taps and achievements for mobile airtime, tangible rewards, and Rise Tokens without spending money [1].
The platform's games portfolio, designed in-house, offers energetic and competitive experiences that run on Rise & Hustle's proprietary platform [2]. As players progress from Hustler to Kingpin, they earn Bucks, a virtual currency that can be redeemed for real-world prizes [1].
Rise Tokens, crypto-backed rewards on the Binance Smart Chain, power a real economy that rewards loyalty on Rise & Hustle's platform [1][2][4]. Embracing AI technology, local partnerships, and sharp design, Rise & Hustle aims to become Africa's most culturally relevant gaming operator [1][3].
To achieve this, Rise & Hustle is leveraging local market knowledge and partnerships to tailor content and user experiences culturally for each market, improving engagement and retention [1][2]. They are also establishing strategic collaborations with mobile network operators, established brands, and social media influencers in Kenya and Ghana to accelerate user adoption [2][3].
In addition, Rise & Hustle is planning a broader real-money gaming product launch to expand monetization options beyond the current reward-based model [1][2]. This move is aimed at attracting a wider audience and increasing revenue streams.
Josh Jones, the co-founder and CEO of Rise & Hustle, stated that the platform is flipping the script on how value is created for a generation's time and talent spent on mobile games [1][2][3][5]. He emphasised that Rise & Hustle aims to "turn everyday entertainment into real-world rewards," creating a cultural movement around mobile gaming that rewards player time and talent with tangible value across Africa [1][2][3][5].
In conclusion, Rise & Hustle is actively preparing for a strategic, culturally tuned expansion into Kenya and Ghana by the end of 2025, focusing on strategic local partnerships, AI customization, crypto rewards, and real-money gaming offerings to establish a strong pan-African presence beyond Nigeria.
- Rise & Hustle is planning to expand its operations beyond Nigeria, targeting Kenya and Ghana by the end of 2025, leveraging local partnerships to tailor content and user experiences.
- The company aims to "turn everyday entertainment into real-world rewards," as players can redeem taps and achievements for mobile airtime, tangible rewards, and Rise Tokens without spending money.
- In addition to its current reward-based model, Rise & Hustle is planning a broader real-money gaming product launch to attract a wider audience and increase revenue streams.
- Embracing AI technology, local partnerships, and sharp design, Rise & Hustle aims to become Africa's most culturally relevant gaming operator, fusing technology with smartphones, sports, and lottery-style games.
