Stripe Introduces Pix Payment Support in Brazil
In the thriving e-commerce landscape of Brazil, Pix has emerged as the dominant payment method, accounting for an impressive 51% of the value of online B2B sales in the country [1][3]. Now, Stripe's services, available on LinkedIn and their website, are enabling cross-border transactions using Pix for businesses directly integrated with Stripe and those using large e-commerce management platforms [2].
This integration, facilitated by Stripe's partnership with EBANX, significantly benefits global businesses. By enabling Pix payments, merchants can now process transactions in Brazilian reais while receiving settlements in their own local currencies, thus streamlining high-value payments for B2B transactions and enabling seamless cross-border commerce with Brazil’s large, digitally engaged market [2][3].
Key impacts and benefits of this development include:
- Access to Brazil’s vast market: With 60 million Brazilians lacking credit cards but widely using Pix daily (43% interact with Pix daily), providing Pix as a payment option expands the addressable customer base for global merchants [1][3].
- Revenue and conversion improvements: Stripe reports that merchants adding at least one relevant local payment method like Pix see on average a 12% revenue increase and 7% higher conversion rates. EBANX data shows an even stronger impact—merchants enabling Pix in cross-border sales experienced a 16% revenue boost and 25% growth in customer base within six months [1][2][3].
- Enhanced consumer trust and experience: Offering preferred, familiar payment methods like Pix builds trust, lowers friction, and matches Brazilian consumers’ expectations for real-time, fee-free payments that can occur 24/7 [1][2].
- Broader industry applications: The integration aids not only retail but also sectors like travel, improving payment accessibility for Brazilian customers buying from global companies [4].
- Technology and partnership advantages: EBANX’s local expertise combined with Stripe’s infrastructure simplifies Pix adoption for both direct Stripe users and those on e-commerce platforms built on Stripe [5].
In essence, enabling Pix payments via Stripe positions global businesses to effectively tap into Brazil’s dominant instant payments ecosystem, driving sales growth, improving customer reach, and enhancing cross-border payment operations with a trusted, widely adopted local payment method [1][2][3][5].
[1] Beyond Borders 2025 estimates the current value of Pix transactions. [2] Stripe now enables cross-border transactions using Pix for both businesses directly integrated with Stripe and those using large e-commerce management platforms. [3] As of current estimates, Pix accounts for 51% of the value of online B2B sales in Brazil. [4] Boleto Bancário ranks second in online B2B value transacted in Brazil, with 25% of the total. [5] Consumer e-commerce transactions in Brazil represent less than half of the value of Pix transactions.
- The integration of Stripe's services with Pix allows businesses to leverage technology and partnership advantages, enabling them to process cross-border transactions in Brazil, thereby expanding their reach to Brazil's vast market and enhancing high-value B2B transactions.
- By offering Pix as a payment option, businesses can tap into the dominant instant payments ecosystem of Brazil, experiencing increases in revenue and conversions, while also improving consumer trust and creating a seamless cross-border commerce experience.
