Technology company Temu confronts another legal action due to controversial text message advertising practices.
Temu, the budget-friendly online marketplace, has found itself embroiled in a series of legal battles in recent times. Since its U.S. launch in 2022, the platform has seen a surge in popularity among budget-conscious consumers. However, this growth has been overshadowed by a string of lawsuits.
One of the ongoing legal battles is a class action lawsuit filed in the U.S. District Court for the District of Massachusetts. The lawsuit accuses Temu of sending marketing texts to people on the National Do Not Call Registry, a violation of the Telephone Consumer Protection Act of 1991. The plaintiff in this case received texts advertising Temu without prior express written consent. The attorneys in the case argue that text message advertising could cost recipients money and are distracting and aggravating.
Another class action lawsuit against Temu is related to data privacy. Last year, the company was sued for allegedly failing to secure its customers' personal and financial data. The judge granted Temu's request to compel arbitration last week. The ongoing data collection lawsuit against Temu is a recent development.
Temu believes these lawsuits are without merit and intends to defend its interests vigorously. The company is also facing legal challenges in the realm of technology and compliance. For instance, it has been sued by its fast fashion rival Shein, which claimed Temu wasn't a legitimate e-commerce company and 'strategically ripped off' Shein. However, the August lawsuit against Temu over text messaging was voluntarily dismissed by the plaintiff and will be handled through arbitration.
In a recent development, the dismissal of the August lawsuit against Temu was a positive step for the company in its legal battles. Yet, the company still faces the ongoing data privacy lawsuit and the class action case related to telemarketing violations of the National Do Not Call Registry and the Telephone Consumer Protection Act. Attorneys in the case are requesting a jury trial.
The name of the plaintiff in the current lawsuit against Temu for telemarketing violations is not specified in the available search results. Despite these legal challenges, Temu continues to grow, offering budget-friendly products to consumers across the U.S. The company has not commented further on the lawsuits at this time.
Read also:
- MRI Scans in Epilepsy Diagnosis: Function and Revealed Findings
- Hematology specialist and anemia treatment: The role of a hematologist in managing anemia conditions
- A Week in Pixelized Realm: The Transformation of the World in Digital Form
- Enhancing the framework or setup for efficient operation and growth
