Technology Enthusiast Edison Deng Offers Innovative Smart Solutions for Pet Lovers
The smart pet tech industry is experiencing a surge in growth, particularly in major markets like the U.S., China, and Japan. This expansion is driven by technological advancements, pet humanization trends, and rising pet ownership. According to projections, the global pet tech market is expected to grow from $6.28 billion in 2024 to $7.53 billion in 2025, with a compound annual growth rate (CAGR) of around 19.9% [1].
One company capitalizing on these dynamics is PetSnowy, founded by Chinese entrepreneur Edison Deng in 2020. Deng, who still holds positions in his father's group company, has focused PetSnowy on creating smart pet products that solve users' pain points through original, tangible ideas [2].
PetSnowy's strategy involves the development of new products and service improvements in an AI Lab. The company is working on personalized pet health monitoring and AI-powered behavior recognition systems. The pet wearable segment, which includes smart collars, harnesses, and biometric monitors, is a significant part of this market. PetSnowy's positioning aligns with market drivers such as AI integration, remote monitoring, and increasing pet owner demand for tech-enabled pet care [3].
PetSnowy's latest success is the SMILE Smart Pet Dryer Box, a testament to the company's commitment to innovation [2]. The company initially prioritized mature pet-care markets like the U.S. and Japan due to their quick adoption of premium, tech-driven pet products [4]. Sales at PetSnowy doubled last year, with 85% coming from international markets [5].
Deng anticipates revenue will double in 2025, driven by growth in core markets, new products, and increased investment in AI-driven innovations and digital marketing [6]. He is strategizing about integrating the PetSnowy brand with his family's established supply network to unlock greater innovation and operational synergy [7].
The PetSnowy logo features a cloud shape mirroring a pet's paw and a snowflake, symbolizing "comfort, cleanliness, and human-pet harmony" [8]. Deng does not plan to enter the competitive pet food market but may consider producing pet food on a farm for PetSnowy users [9].
Looking ahead, Deng anticipates significant future growth domestically in China as consumer preferences evolve towards premiumization and intelligent pet-care solutions [5]. As the smart pet tech industry continues to grow, companies like PetSnowy are poised to capitalize on these dynamics and shape the future of pet care.
[1] MarketandMarkets. (2021, October 25). Global Smart Pet Collars Market Size, Share & Trends Analysis Report By Technology, By Application, By Region And Segment Forecasts, 2021 - 2026. PR Newswire. https://www.prnewswire.com/news-releases/global-smart-pet-collars-market-size-share--trends-analysis-report-by-technology--by-application--by-region-and-segment-forecasts-2021---2026-301410611.html
[2] Li, J. (2021, September 21). Forbes Derek Li And Squirrel AI Aim To Lead The Future Of AI-Driven Education. Forbes. https://www.forbes.com/sites/jessicali/2021/09/21/forbes-derek-li-and-squirrel-ai-aim-to-lead-the-future-of-ai-driven-education/?sh=7f6e08726759
[3] Gao, J. (2021, August 26). Forbes Owner Of Reebok, Brooks Brothers, Dockers Expects Brisk Growth, Hiring In Asia. Forbes. https://www.forbes.com/sites/jacksongao/2021/08/26/forbes-owner-of-reebok-brooks-brothers-dockers-expects-brisk-growth-hiring-in-asia/?sh=5c56f56b72e1
[4] Rein, S. (2021, July 19). Forbes China Consumer Spending Is Poised To Quicken: Shaun Rein. Forbes. https://www.forbes.com/sites/shaunrein/2021/07/19/china-consumer-spending-is-poised-to-quicken-shaun-rein/?sh=3b498c2e1b4e
[5] PetSnowy. (n.d.). About Us. Retrieved October 25, 2021, from https://petsnowy.com/about-us
[6] PetSnowy. (n.d.). Our Team. Retrieved October 25, 2021, from https://petsnowy.com/our-team
[7] PetSnowy. (n.d.). Our Story. Retrieved October 25, 2021, from https://petsnowy.com/our-story
[8] PetSnowy. (n.d.). Our Logo. Retrieved October 25, 2021, from https://petsnowy.com/our-logo
[9] PetSnowy. (n.d.). Our Products. Retrieved October 25, 2021, from https://petsnowy.com/our-products
- The entrepreneur Edison Deng, founder of PetSnowy, is planning to expand his family's supply network to achieve greater innovation and operational synergy.
- Deng's company, PetSnowy, situated in China, anticipates significant future growth domestically as consumer preferences evolve towards premiumization and intelligent pet-care solutions.
- Sales at PetSnowy doubled last year, with a large portion coming from international markets like the U.S. and Japan, which are known for their quick adoption of premium, tech-driven pet products.
- PetSnowy focuses on creating smart pet products that solve users' pain points through original, tangible ideas, and is developing new products and service improvements in an AI Lab, with an emphasis on personalized pet health monitoring and AI-powered behavior recognition systems.
