Television company News-Press & Gazette opts for Rohde & Schwarz in their broadcast improvement project
News-Press & Gazette Co., a media company that owns TV stations in 10 markets across the Midwest and western United States, has upgraded its transmission infrastructure with the Rohde & Schwarz THU9evo transmitter. This high-power, liquid-cooled transmitter directly addresses the need for efficient, reliable, and high-performance transmission systems.
The THU9evo transmitter, located on a mountain in a high desert tundra, has demonstrated rock-solid performance in various weather conditions. Despite being in a harsh climate, where temperatures range from over 100 degrees Fahrenheit in summer to sub-zero temperatures in winter, the transmitter site provides reliable access to news and information.
James Crawford, Director of Engineering and Operations at NPG, has stated that the THU9evo has reduced power costs. The key benefits demonstrated by this installation include significantly enhanced transmission efficiency, improved reliability, and notably reduced operating costs, despite doubling the output power compared to the previous transmitter. This efficiency gain is largely attributed to the THU9evo’s advanced design and liquid-cooling system, which reduces power consumption and cooling costs even in challenging environmental conditions.
Erik Balladares, Vice President of Sales, North America, Broadcast Distribution at Rohde & Schwarz, has expressed excitement about partnering with News-Press & Gazette Co. This partnership highlights Rohde & Schwarz’s focus on providing high-performance, energy-efficient broadcast solutions tailored to challenging environments faced by modern broadcasters like NPG.
The challenges addressed by the THU9evo installation primarily involve maintaining robust transmitter performance in a harsh climate with wide temperature variations. The liquid cooling technology and durable engineering of the THU9evo ensure “rock-solid” operation resilient to these severe outdoor conditions, thereby guaranteeing reliable broadcast access for viewers during extreme weather events.
In summary, the upgrade aims to enhance transmission efficiency, reliability, and reduce operating costs. The benefits include twice the transmitter power output with lower overall power costs, reduced operating expenses from savings on cooling, and enhanced transmission reliability and performance stability across extreme temperatures. The challenges overcome include operating in a remote mountain location with harsh high desert tundra climate, extreme seasonal temperature swings impacting transmitter hardware, and the need for a modern, efficient transmitter to replace aging infrastructure and meet current broadcast demands.
- The THU9evo transmitter, installed by News-Press & Gazette Co., delivers high-performance transmission even in challenging media environments, such as a high desert tundra.
- The ATSC technology implemented in the THU9evo transmitter bolsters the broadcaster's ability to transmit crystal-clear general-news programming.
- The upgrade of NPG's infrastructure with the THU9evo transmitter has resulted in significant reductions in power costs, thanks to its advanced design and liquid-cooling system.
- At the NAB Show, broadcast technology innovations like the THU9evo transmitter will be showcased, showcasing how IP technology can improve transmission infrastructure and enable more efficient broadcasts.
- The partnership between Rohde & Schwarz and News-Press & Gazette Co. underscores the broadcaster's commitment to utilizing cutting-edge technology like the THU9evo transmitter to deliver superior broadcast quality.
- The reliability of the THU9evo transmitter, demonstrated in adverse weather conditions, ensures a consistent broadcast flow, providing viewers with the latest general-news updates even during extreme weather events.
