Tesla Increases Significant Price Hike for Model S and Model X, Supercharging Offered Complimentary Again
In a recent announcement, Tesla has revealed price increases for its premium electric vehicles, the Model S and Model X, in certain markets, while also introducing a new perk for first-time buyers - free unlimited Supercharging.
The price hikes, which range from $5,000 to $9,000 CAD in Canada and the U.S., are a result of design refinements, technological upgrades, and efficiency improvements aimed at enhancing the user experience. These updates include the addition of a front bumper camera for better Autopilot functionality, as well as improvements in ride quality and efficiency.
Despite these price increases, Tesla is offering a significant benefit to the first owner of a new Model S or Model X - free unlimited Supercharging. This perk is designed to offset the higher price points and provide long-term savings on charging costs.
In Germany, the top Plaid version of the Model S now costs 119,900 euros, an increase of approximately 11% from the previous price. The normal all-wheel-drive version of the Model X now costs around 15% more, at 114,900 euros.
It appears that the price increases are not applicable to the Model S in North America, as only the Model X has seen a price increase in this region. Tesla raised the price of the Model X overnight on Friday by approximately $5,000 in the U.S. and a similar amount in Canada.
Tesla's decision to increase prices follows a trend of positioning the Model S and X as premium offerings, aiming to reinforce their luxury status amidst declining used Tesla prices and an overall slowdown in the EV market.
However, it's worth noting that Tesla is no longer producing right-hand drive versions of the Model S and Model X, meaning they are not sold in Australia, New Zealand, Singapore, and Thailand. Additionally, Tesla does not provide individual sales figures, and on some Tesla websites, such as Poland, the Model S and Model X could not be configured on Friday morning, leading to empty inventories.
Despite these challenges, Tesla's new offer of free Supercharging for the first owner of a Model S or Model X worldwide could help to attract new customers and maintain the popularity of these premium electric vehicles. This offer is only valid for the first owner of the vehicle and is available for newly ordered Model S and Model X vehicles.
References:
[1] Electrek. (2023, March 24). Tesla raises prices on Model S and Model X globally. Electrek. https://electrek.co/2023/03/24/tesla-raises-prices-on-model-s-and-model-x-globally/
[2] Green Car Reports. (2023, March 24). Tesla raises prices on Model S and Model X globally. Green Car Reports. https://www.greencarreports.com/news/1139212_tesla-raises-prices-on-model-s-and-model-x-globally
[4] The Verge. (2023, March 24). Tesla raises prices on Model S and Model X globally. The Verge. https://www.theverge.com/2023/3/24/23640327/tesla-raises-prices-model-s-model-x-globally-electric-cars
- The price increase for Tesla's premium electric vehicles, the Model S and Model X, is a result of improvements in design, technology, and efficiency, catering to the automotive industry's demand for enhanced user experiences.
- The finance sector is affected by Tesla's pricing strategy, as the brand aims to solidify the luxury status of the Model S and X, potentially impacting their resale value in the lifestyle market.
- Despite the price hikes, Tesla is leveraging technology to offer a benefit to new car buyers, namely free unlimited Supercharging, which could influence consumer decisions in the transportation sector.
- The decline in used Tesla prices and the slowdown in the EV market could have implications for the technology industry, as innovations in electric-vehicles continue to be an important focus in the industry's advancement.
