Tesla's EU Market Share Plummets to 1.2% Despite Record Q3 Sales
Elon Musk, the CEO of Tesla, has seen the company's share of the EU car market drop to 1.2 percent, despite his personal oversight of European operations. Tesla delivered a record 497,099 vehicles globally in Q3 2025, but European sales continue to decline.
Tesla's recent sales record was driven by US buyers snapping up vehicles before federal subsidies ended in September. However, Musk expects 'tough quarters' ahead, with increased competition and political activities affecting Tesla stock. In Europe, Tesla's August new registrations dropped by 36.6 percent year-on-year, reflecting a broader decline in sales that began in the first quarter. Production remained stable in the second quarter, but the Model Y transition phase and Musk's political activities were cited as reasons for the initial dip. Despite the overall increase in deliveries, Tesla's electric pickup truck, the Cybertruck, has not been a sales hit. Meanwhile, Tesla's competitors, including US automakers, are scaling back their electric plans for popular large pickups, putting further pressure on Tesla's market share.
Tesla's global sales record in Q3 2025 masks a deeper issue in Europe, where the company's market share has fallen to 1.2 percent. With increased competition and political activities affecting Tesla stock, Musk anticipates challenging times ahead for the electric vehicle pioneer.
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