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Oberpfalz Medien's Facebook Page and Data Processing: A Comprehensive Look
Oberpfalz Medien, a German media company, operates a Facebook page located at 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, which is managed by Facebook Ireland Ltd. This article aims to clarify the data processing practices involved in the joint operation of this page, in accordance with the EU General Data Protection Regulation (GDPR).
Joint Processing Compliance
When two parties jointly determine the purposes and means of processing personal data, they are considered joint controllers (Article 26 GDPR). In this case, both Facebook and Oberpfalz Medien are joint controllers. They must transparently define their respective roles and responsibilities for GDPR compliance, usually via an agreement.
Data Collected by Facebook
When a user interacts with the Oberpfalz Medien Facebook page (e.g., visiting, liking, commenting, messaging), Facebook automatically collects various data points, including but not limited to:
- Basic account information: name, email address, profile picture
- Interaction data: likes, shares, comments, clicks on posts or ads on the page
- Device information: IP address, browser type and version, operating system
- Usage data: how the user navigates Facebook, time spent, frequency of visits to the Oberpfalz Medien page
- Cookies and tracking technologies: Facebook uses cookies and pixel tracking on the page to monitor user behavior on and off Facebook
- Location data: approximate location based on IP or device data
- Demographic and interest data: inferred from user activity and Facebook’s profiling algorithms
All this data is used by Facebook to deliver targeted advertising, improve user experience, and for content personalization.
User Rights and Control
Users should be able to exercise their GDPR rights (access, rectification, erasure, data portability, objection, restriction) vis-à-vis both Oberpfalz Medien and Facebook. For further information, details, and product information, please refer to the website https://www.onzewebsite/impressum/.
Transparency and User Information
Oberpfalz Medien must inform users via a clear privacy notice about the joint data processing with Facebook. This includes details on what personal data is collected, the purposes of data use, the legal basis for processing, users’ rights, including access, deletion, and objection rights, contact details of both controllers and the GDPR data protection authorities.
Legal Basis for Processing
Both Facebook and Oberpfalz Medien must have a legal basis for processing data. Often, this is the legitimate interest of Oberpfalz Medien to communicate with users and provide relevant content, combined with Facebook’s processing to provide and improve its services.
Security Measures
Both parties must ensure appropriate technical and organizational measures to protect personal data.
In addition to the above, it is important to note that users can request information, rectification, erasure, restriction of processing, data portability, and object to data processing from Facebook, not from Oberpfalz Medien. Users also have the right to lodge a complaint with the competent supervisory authority if they believe that Facebook has violated German or European data protection law.
The operator of the Facebook page has no interest in collecting and processing individual personal data of visitors beyond what is necessary for the operation of the page. For precise details, Oberpfalz Medien should have a privacy notice on their website or Facebook page explaining the joint data processing with Facebook and outlining user rights under GDPR.
The Facebook page is used for advertising purposes and seeking contact with potential and existing customers. Facebook uses age and gender distribution for tailored communication, preferred visiting times for time-optimized planning of posts, and device type information for visual adaptation of posts. According to the decision of the European Court of Justice, the operator of a Facebook page is jointly responsible with Facebook for the processing of personal data.
Oberpfalz Medien GmbH is also responsible for the Facebook page, with contact information at Weigelstraße 16, 92637 Weiden, Phone: 0961/85-0, Email: [email protected].
- The Facebook page managed by Oberpfalz Medien collects data related to technology, finance, and general news, such as device information, usage data, and demographic and interest data.
- In the case of legally binding obligations, with regard to crime and justice, Oberpfalz Medien GmbH is accountable for any data-related incidents or accidents involving the Facebook page.
- For users to stay informed about the industry's advancements in data-and-cloud-computing, they can visit Oberpfalz Medien's website for updates on business-related topics.
- It is crucial for Oberpfalz Medien to maintain transparency and ensure the security of users' personal data in light of industry regulations and standards.
