The potential price range for the upcoming iPhone 17 Pro might exhibit an intriguing twist, featuring both increased and decreased costs.
The tech world is abuzz with rumours about Apple's upcoming iPhone 17 Pro and Pro Max. According to a Chinese leakster on Weibo, the new devices are expected to start at $1,049 and $1,249 respectively, marking a $50 increase from their predecessors.
If these claims prove accurate, customers would be getting double the memory compared to the iPhone 16 Pro for the same price increase as making the jump from the 128GB to 256GB model in the iPhone 16 Pro.
The iPhone 17 Pro is rumoured to feature a 256GB entry storage capacity, replacing the current 128GB model. Apple has a history of dropping the 128GB model in favour of a higher storage capacity with a $50 price increase.
The iPhone 17 Pro Max, on the other hand, is expected to boast premium materials such as a titanium frame, a 6.9-inch OLED display with a 120Hz refresh rate, and advanced camera upgrades, justifying its premium pricing.
In the UK, the iPhone 17 Pro Max price is expected to start at about £1,199, with the Pro likely priced somewhat lower but reflecting similar increases. Pricing in other countries could vary based on exchange rates, import/export fees, and local taxes.
This price increase is part of Apple's trend of incremental price hikes for its Pro models in 2025. The jump from titanium to aluminum in the iPhone 17 Pro might also influence cost dynamics.
It is not yet clear if Apple plans to offer more than 1TB of storage on the iPhone 17 Pro or if it will simply have fewer options with a higher entry level capacity.
Apple is expected to announce the iPhone 17 at the start of September. The last iPhone to have a price jump similar to the expected one for the iPhone 17 Pro was the iPhone 14 Pro Max, and the iPhone 15 Pro Max also saw a similar price increase.
While these rumours are not yet confirmed by Apple, they suggest that we may be looking at a fresh price point for the iPhone 17 Pro and Pro Max. Stay tuned for more updates as we approach the official announcement.
The upcoming iPhone 17 Pro and Pro Max are rumored to feature increased storage capacities at a similar price point to previous model upgrades, with the Pro starting at $1,049 and $1,249 respectively. These gadgets are also speculated to come with advanced technology such as a 256GB entry storage capacity and a titanium frame for the Pro Max.
