Tracee Ellis Ross' PATTERN Beauty Booms, Celebrating Textured Hair Globally
Tracee Ellis Ross, the renowned actor and producer, has seen her hair care brand, PATTERN Beauty, flourish since its launch in 2019. With a mission to celebrate and support textured hair, the brand has expanded significantly under Ross' leadership.
Ross, who serves as the CEO and founder, has been instrumental in PATTERN Beauty's growth. She believes in surrounding herself with experts who understand the brand's vision. 'Knowing when I don't know something and finding the right people to ask has been crucial to my success,' she admits.
The brand, which partners with Beach House Group, initially launched with seven products and one retail partner. Today, it boasts over 50 products and 11 retail partners. Ross remains deeply involved in the creative and visionary aspects, working alongside co-CEO Christiane Pendarvis.
PATTERN Beauty targets the global community with curly, coily, and tight-textured hair, which makes up approximately 65% to 75% of the population. The total addressable market for textured hair products in the United States alone is estimated at over $31 billion. The brand aims to support hair the way it grows out of the head, offering effective, non-harmful, and well-packaged products that celebrate diversity.
With a decade of planning behind it, PATTERN Beauty has grown from a single retail partner to a global presence. Ross' leadership and commitment to her vision, along with her ability to assemble a strong team, have driven the brand's success. As it continues to expand, PATTERN Beauty remains dedicated to supporting and celebrating textured hair.
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