Transformed Mercedes-Benz CLA into a vibrant, bubblegum-pink high-performance vehicle by Gustaf Westman.
Sprucing Up Nature Adventures: Introducing Gustaf Westman's Playful Reboot of the Mercedes-Benz CLA
Get ready to hit the great outdoors in style! Swedish designer Gustaf Westman has given Mercedes-Benz's CLA model a whimsical makeover, transforming it into an irresistible bubblegum-pink vehicle for the perfect day of nature-filled fun.
Unveiled in London, this redesigned ride isn't just a feast for the eyes, but it's also packed with everything you need to enjoy a day filled with adventure.
The car boasts a roof-mounted tent, a pull-out picnic table, and an array of playful gadgets, giving you the essentials for a memorable day out in nature. From giant mirrors to a bottle holder, Westman's design exudes fun and functionality.
This vibrant creation is part of Mercedes-Benz's Class of Creators project, a collaboration with five diverse artists to reimagine the CLA model. Westman, a rising talent known for his cheeky, curvaceous furniture resembling oversized toys, gladly came on board.
The tent's design is functional and adaptable. Its height can be adjusted, and the fabric used allows you to see the scenic beauty around you while maintaining privacy when needed.
To complement the car, Westman has also designed a line of plush accessories, including cups, hot dog trays, and plates embossed with the Mercedes logo. Perfect for enjoying a leisurely meal amidst nature, these items exude Westman's distinct style that's easy to appreciate yet packed with thoughtful details.
Beyond the car, Westman's involvement in the project extends to a limited-edition capsule collection that mirrors his dedication to craftsmanship and colorful character.
When describing his design aesthetic, Westman mentions that it's meant to be simple yet captivating. He believes in creating objects with a limited number of elements and basing each design upon an intriguing idea. For this CLA redesign, he aimed to encapsulate the essence of camping—a place to sleep, a place to eat, and a color that wouldn't distract from the car's shape.
Westman shares that he immersed himself in the Mercedes-Benz brand before taking on the project, and he found inspiration in nature. He explains that this car is all about embracing the outdoors, with every essential feature built to improve your experience. As for the candy-colored finish, Westman chose pink because it's charming and attracts attention, making the car's unique shape stand out.
So, whether you're digging deep into nature or just enjoying a day in the sun, you can do it in style with Gustaf Westman's reimagined Mercedes-Benz CLA, a vehicle that combines fun and functionality effortlessly!
Embrace the outdoors with a touch of whimsy, as this redesigned Mercedes-Benz CLA, adorned in vibrant pink, brings playful gadgets, a functional tent, and a portable picnic table that blend seamlessly with nature's backdrop. Meanwhile, the designer's unique line of plush accessories adds a dash of style to your day, making picnicking a lifestyle choice augmented by technology, perfectly encapsulating Gustaf Westman's vision for simple yet captivating designs.
