Twitter enhances geographic tool, educational programs for small-scale enterprises
Twitter Expands Global Reach of Location Spotlight Feature for Businesses
In a move aimed at catering to small and mid-sized businesses, Twitter has announced the global rollout of its Location Spotlight feature. This marks the first worldwide spotlight for professionals, the company revealed in a blog post.
The Location Spotlight feature allows customers to view businesses' addresses, operational hours, and contact information. Twitter is integrating Google Maps to enable companies to add a map of their business location, enabling shoppers to navigate to their location directly.
To help professionals understand the platform's new features and their potential benefits for their businesses, Twitter is introducing a "Taking Care of Business" workshop series. In addition, ten on-demand courses are being developed to educate entrepreneurs on utilizing Twitter to drive growth.
Twitter's Strategic Shift to Social CommerceThe expansion of its features is part of Twitter's ongoing effort to position itself as a social shopping platform. In July 2021, Twitter began testing its Shop Module, displaying businesses' available products to app browsers. In March, the company initiated a pilot test of its Twitter shops tool, facilitating entrepreneurs to showcase up to 50 items to app users.
As it explores new social shopping features, Twitter has collaborated with various brands and retailers to try out new advertising and product release features. In April, New Balance, Bose, and Lexus tested Twitter's Product Explorer and Collection Ads tools. Twitter launched its Product Drops feature in June, notifying customers when merchants introduce new products.
A Growing Market for Social CommerceTwitter's push towards social commerce comes as its competitors have introduced more e-commerce features, and the overall social commerce market is projected to grow. An Accenture report predicts that the worldwide social commerce market will reach $1.2 trillion by 2025. Meanwhile, platforms such as Snapchat, Pinterest, Instagram, and TikTok are also expanding their tools to facilitate consumer-brand interactions.
As social media platforms continue to evolve, small and mid-sized businesses can expect more features designed to enhance local engagement and commerce. The integration of location-based tools with broader social commerce capabilities will likely be a significant area of development in the future.
For small and mid-sized businesses, utilizing location-based features like Location Spotlight, enhancing local engagement, and staying updated on social commerce trends are essential strategies to capitalize on the growing social commerce market.
- Leveraging AI, Twitter aims to help small businesses thrive in the expanding social commerce market, as they expand their Location Spotlight feature and integrate Google Maps for easy navigation.
- With the growth of the social commerce market predicted to reach $1.2 trillion by 2025, businesses are advised to capitalize on location-based features like Twitter's Location Spotlight and stay updated on the latest technologies for local engagement.
- To drive growth and better understand the benefits of Twitter's business-focused features, the platform has announced the "Taking Care of Business" workshop series and the development of ten on-demand courses on utilizing Twitter for social commerce, signaling a strategic shift towards becoming a social shopping destination.
