Wayra UK's Devonshire & Chobani's Ulukaya Share Secrets of Business Growth
Simon Devonshire, head of Wayra UK incubator, has shared insights on driving business growth. Meanwhile, Hamdi Ulukaya's company, Chobani, has achieved remarkable success with a unique approach.
Devonshire suggests launching a major new product or development every six weeks to fuel year-on-year growth. He uses the term 'Shout' to describe a clear, compelling business purpose that energizes stakeholders and drives expansion.
Ulukaya, an immigrant to the US, bought a disused Kraft Yogurt factory in 2006 with a $1m government-backed loan. Initially unsure, he and his team painted the walls, boosting morale. Today, Chobani is America's largest-selling Greek yogurt brand, employing over 2,000 staff and generating over $1BN in turnover, all without external funding.
Devonshire's advice and Ulukaya's success story highlight the importance of regular innovation and engaging stakeholders in business growth. Chobani's organic, profitable expansion under Ulukaya's leadership serves as an inspiring example.
