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The Consumer Electronics Show (CES) 2025 highlighted significant progress in self-driving technology, with key collaborations between tech giants and automakers.
Leading the charge was a partnership between Waymo and Hyundai Motor Company, who announced plans to integrate Waymo's next-generation autonomous driving technology into Hyundai's all-electric Ioniq 5 SUVs. These vehicles will be available for rider hailing via the Waymo One app, reflecting advances in fully driverless operations and expanding geographic coverage of autonomous ride services.
Mobileye, another tech giant in the autonomous vehicle sector, showcased its advanced system-on-chip and software platforms (Mobileye SuperVision™ and Chauffeur™). These platforms are being adopted by multiple global automakers, including Volkswagen, and are slated for deployment in 17 new vehicle models starting in 2026. Mobileye's technology will enable more advanced automated driving functions and assist fleet operators with commercialization of autonomous mobility services.
Nvidia, a company working closely with automakers and suppliers, continues to be a core technology for autonomous vehicle computing. While Nvidia was not detailed explicitly in the results for CES 2025, industry trends indicate Nvidia's DRIVE platform remains a key technology for autonomous vehicle computing.
John Deere, a company traditionally known for agricultural machinery, demonstrated progress in autonomous technology. They showcased smart, self-driving farm equipment that leverages AI and sensor fusion, aligning with CES’s wider mobility and robotics innovation themes. This indicates expanding autonomous applications beyond passenger vehicles into agriculture.
Continental, a company active in developing advanced driver-assistance systems (ADAS) and autonomous vehicle components, announced a full-stack partnership with Ambarella. They also introduced a modular and scalable ADAS portfolio, capable of managing high complexity with its birds-eye fusion technology.
The Indy Autonomous Challenge (IAC) achieved a world first for high-speed competitive autonomy by successfully completing a multi-car autonomous race.
Overall, CES 2025 reinforced a continuous trend of deepening collaboration among tech giants and automakers, accelerating autonomous vehicle software and hardware integration, expanding pilot deployments, and moving towards commercialization at scale — including passenger cars, fleet services, and agricultural vehicles. The emphasis is on scalability, adaptive AI-based driving systems, improved safety, and real-world testing in more urban environments.
However, a Deloitte study considers an easing regulatory environment that may aid the deployment of autonomous vehicles in some global markets. Yet, more than half of surveyed consumers in India, the UK, and the US remain concerned about safety. As self-driving technology continues to advance, addressing consumer concerns about safety will be crucial for widespread adoption.
References:
[1] Hyundai Motor Company Press Release, 2025. Available: https://www.hyundai.com/global/news/releases/2025/01/eng/18323.html
[2] Mobileye Press Release, 2025. Available: https://www.mobileye.com/press-releases/mobileye-to-deliver-autonomous-driving-technology-to-17-new-vehicle-models-starting-in-2026
[3] John Deere Press Release, 2025. Available: https://www.deere.com/en/news-media/news-releases/2025/john-deere-unveils-new-autonomous-machines-at-ces-2025/
- The collaboration between Waymo and Hyundai Motor Company, as well as Mobileye's technology adoption by multiple global automakers like Volkswagen, underscores the growing involvement of tech giants and the finance sector in the automotive and transportation industries through innovative autonomous driving solutions.
- The advancements in autonomous technology, including self-driving farm equipment by John Deere and high-speed competitive autonomy demonstrated by the Indy Autonomous Challenge, point towards technology breakthroughs expanding into various sectors beyond passenger vehicles, such as transportation, agriculture, and finance.
