Web3 gaming startup, Ultra, secures $12 million to broaden its gaming aspirations in the decentralized digital world.
Cracking the Gaming Industry: Ultra's $12M Funding Revamps the Game
Embracing a daring new era, web3 gaming platform Ultra has secured a whopping $12 million net worth in funding led by Luxembourg-based NOIA Capital through its NOIA Digital Assets fund. The fresh cash arrives as the company transitions into a new phase with the recent appointment of hustling CEO Gus van Rijckevorsel at the helm.
This financial injection bolsters Ultra's ambitions to revamp its platform, beef up its workforce, scout acquisitions, and set the stage for an even bigger funding round next year. Adding to the mix, the company welcomed experienced COO Maxime van Steenberghe on board—a skilled consultant from Circle Strategies—to help fuel scalable operations.
Ultra, founded in 2017 by David Hanson and Nicolas Gilot, is a gaming powerhouse aiming to marry blockchain, game publishing, and esports under one roof. In 2021, they unveiled their own blockchain network, followed by Ultra Arena in 2023—a competitive gaming platform where users can earn UOS tokens.
Van Rijckevorsel doesn't mince words—the gaming world needs a wake-up call. "The gaming industry has been stuck in the same old rut for far too long, stubbornly refusing to change and take risks. We've grown tired of the status quo, and it's past time for someone to shake things up. Just like Netflix did for media, Ultra will reinvent the gaming landscape," he declared.
NOIA Capital recognizes Ultra's potential for disruption. "Ultra represents the cutting-edge innovation that the gaming industry desperately needs," said CIO Muhammed Yesilhark. "The team has a clear vision and a sound tech foundation, backed by a strategic roadmap that positions Ultra to step up and challenge traditional industry leaders," he added.
Ultra's ambitions are loud and clear: support developers, give gamers a fair shot, and empower players with digital ownership. Despite the growing web3 gaming market worldwide, Europe is still lagging behind. Ultra sees this as an open door.
With funding secured, the next step is execution—improving tools, expanding content, and constructing a gaming model that brings blockchain to everyday players. #GameOn
Enrichment data reveals that Ultra's ambitious plans are more than just bold words. The company seeks to establish itself as the "Netflix of Gaming" by providing a central hub for gaming, a blend of game publishing, esports, and digital asset ownership. They aim to revolutionize traditional gaming models by using blockchain technology for real digital ownership and empowering developers with better revenue splits and innovative tools.
Ultra also has a strategic alliance with Vaulta, a web3 banking network, to improve tokenization, trading, and monetization in the blockchain gaming space. This partnership positions Ultra as Vaulta's gaming arm, paving the way for decentralized marketplaces and metaverse banking.
The company plans to develop infrastructure that supports publishers, developers, and gamers for the growing web3 gaming market, projected to hit $615 billion by 2030. Ultra aims to integrate this infrastructure with partnerships necessary for it to become a leading gaming platform. Cross-game integrations and metaverse banking made possible through the partnership with Vaulta promise to enhance user experiences and integrate gaming with broader financial ecosystems.
Ultra's future is built on the vision of its fearless CEO Gus van Rijckevorsel to disrupt the gaming industry, seeking more innovation and inclusivity compared to traditional gaming platforms. #DisruptGaming
- In 2023, Ultra, a web3 gaming powerhouse founded in 2017, will launch Ultra Arena, aiming to be a competitive platform where users can earn UOS tokens, an initiative reminiscent of Netflix's disruption in the media industry.
- To fuel scalable operations, Ultra recently hired Maxime van Steenberghe, a skilled consultant from Circle Strategies, who will help the company reach its ambitious goal of becoming the "Netflix of Gaming".
- With the recent $12 million funding led by NOIA Capital, Ultra plans to strengthen its blockchain technology for digital asset ownership, revolutionizing the gaming landscape and rivaling traditional industry leaders.
- By partnering with Vaulta, a web3 banking network, Ultra seeks to establish decentralized marketplaces, enhance user experiences, and integrate gaming with broader financial ecosystems, with sights set on capturing a portion of the projected $615 billion web3 gaming market by 2030.
