Western Digital Launches 'Backup Effortlessly' Campaign for World Backup Day
Western Digital has initiated a month-long campaign, 'Backup Effortlessly', to raise awareness about data backup. The campaign, which began on March 1 and will continue until April 4, 2023, is supported by leading retailers and e-tailers, offering exclusive deals during brand-specific days.
The campaign, timed with World Backup Day on March 31, aims to educate consumers about the importance of backing up digital data. Mr. Jaganathan Chelliah, Senior Director, Marketing, at Western Digital, emphasized the prevalence of data loss and the necessity of backup.
To reach a broad audience, the campaign includes an awareness phase across social media, digital platforms, and retail stores. Over 1500 retail outlets across 25 major cities will feature point-of-sale-materials (POSMs) for the campaign. Additionally, campaign videos will be displayed at Delhi, Mumbai, and Bengaluru airports, covering 123 screens.
The 'Backup Effortlessly' campaign by Western Digital encourages consumers to protect their digital data. With special offers during exclusive brand days and extensive promotional activities, the campaign highlights the ease of using Western Digital's storage solutions for data backup.
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