Xtremepush teams up with TG Lab to boost user interaction within the iGaming sector
*Xtremepush, the powerhouse behind AI-driven CRM and loyalty marketing, has teamed up with TG Lab, an omni-channel juggernaut, to unleash a streamlined rollout of their unified solution on a global scale.
This collaboration empowers operators utilizing TG Lab's platform to swiftly incorporate Xtremepush's offerings, enhancing the delivery of localized, tailored communications, promotional offers, and free-to-play experiences to gamers.
With a clientele spanning leading operators across LatAm, Brazil, and international markets, including powerhouses like Stake, Betsson, and Belgium's Loterie Nationale, TG Lab's omnichannel platform offers a complete solution equipped with a flexible package of modules for sportsbooks and casinos.
Their all-encompassing solution, which covers player account management (PAM), payment operations, and player engagement tools, will now incorporate Xtremepush's technology. As both providers expand their footprint across LatAm and Brazil, their partnership continues to grow stronger.
Xtremepush's suite includes engagement, AI, and gamification tools, all delivered through the real-time Customer Data Platform (CDP). The integration means that TG Lab's operator partners can now deliver personalized messaging, promotional campaigns, and targeted promotions to their players, boosting engagement and retention.
Xtremepush's latest deal underscores its significance as a vital partner for iGaming businesses in the LatAm region, building upon existing collaborations with Superbet, Betsul, Vibra Gaming, and NGX.
Robbie Sexton, Director of Partnerships & iGaming at Xtremepush, chimed in,
We're thrilled to partner with TG Lab to elevate their gaming experience, especially for operators in LatAm. Our player engagement solution, proven to boost gaming platforms, will empower them to deliver unparalleled customer satisfaction through localized, personalized, and timely interactions.
Dainius Narmontas, COO at TG Lab, echoed,
TG Lab is dedicated to empowering our partners to surge ahead with rapid growth and success. By partnering with Xtremepush, we've gained access to a powerful arsenal of player engagement tools. This partnership will allow us to significantly enhance our acquisition and retention strategies, benefiting both TG Lab and our valued partners.
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While the specifics of the Xtremepush-TG Lab partnership remain undisclosed, it aligns with Xtremepush's broader strategy to increase its impact and reach in the iGaming sector by forging strategic collaborations, ultimately enhancing personalized player experiences. In Q1 of 2025, Xtremepush announced a string of significant partnerships, demonstrating its ability to amplify player engagement on various iGaming platforms.
- The partnership between Xtremepush and TG Lab will enable operators using TG Lab's platform to seamlessly incorporate Xtremepush's offerings, enhancing the delivery of personalized communications to gamers.
- With Xtremepush's technology now incorporated into TG Lab's all-encompassing solution, operator partners can deliver targeted promotions and personalized messaging to boost engagement and retention.
- The collaboration between Xtremepush and TG Lab underscores Xtremepush's significance as a vital partner for iGaming businesses, particularly in the LatAm region, expanding their footprint across LatAm and Brazil.
- Xtremepush's suite of engagement, AI, and gamification tools, delivered through the real-time Customer Data Platform, will help TG Lab's operator partners deliver unparalleled customer satisfaction through localized, personalized, and timely interactions.
- As Xtremepush continues to forge strategic collaborations to increase its impact and reach in the iGaming sector, its latest deal with TG Lab highlights its ability to amplify player engagement on various iGaming platforms.
