Young People's News Consumption Shifts, Challenging Traditional Media
The way young people consume news is rapidly evolving, posing significant challenges to traditional media and democracy. The younger generation, now primarily digital natives, favours fast, easily accessible content on platforms like YouTube, Telegram, Discord, and smaller messaging apps, often neglecting classic news sources. This shift has led to substantial changes in the media landscape. Traditional outlets face reduced traffic and advertising revenue, compelling them to adapt to digital formats. Moreover, the spread of misinformation and radicalization online has become a pressing concern. Professor Konrad Scherfer of media studies highlights the profound impact of these changes. Instagram, TikTok, and WhatsApp have emerged as central channels for young people's media usage. TikTok, in particular, offers news in short, engaging video formats. Podcasts, too, are gaining importance, providing background knowledge and thematic diversity. Meanwhile, news apps and websites of classic media brands play a minor role for young users, who prefer short, visually prepared information embedded in social media feeds. The younger generation's news consumption habits are dismantling traditional news formats and reshaping the media landscape. As they inform themselves almost exclusively digitally, traditional news usage plays hardly any role. This transformation presents both challenges and opportunities for media outlets and democracy alike.
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