YouTube TV Tops U.S. TV Viewing, Secures NBCUniversal Deal
YouTube TV has secured a significant victory in the U.S. streaming landscape. It now leads in TV viewing, surpassing Netflix and traditional media companies. The platform has also resolved a dispute with NBCUniversal, ensuring continued access to its content.
Talks between YouTube TV and NBCUniversal had hit a snag over carriage rates. However, the two parties have now reached a short-term contract extension. This agreement includes an important addition: YouTube will offer NBCUniversal's Peacock streaming service through its Primetime Channels. This move is set to enhance YouTube TV's content offerings, providing users with more viewing options.
The deal also includes a multi-year extension of Peacock's availability across Google's Android platforms. This ensures that Peacock's reach will continue to grow, benefiting both NBCUniversal and Google. The agreement is a testament to the growing influence of YouTube TV in the streaming market.
YouTube TV's rise to the top of U.S. TV viewing is a significant milestone. Its resolution with NBCUniversal ensures continued access to popular content. The inclusion of Peacock further enriches YouTube TV's offerings, solidifying its position as a leading streaming service.
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